I wrote an article targeting competitive keywords such as mass messaging service, best group texting apps, and group text messaging software for an SMS service provider. I compared its features with 15 competitors, focusing on pricing, user reviews, and limitations. 

The article explained how the service compared with competing products and invited readers to start a free trial.

• 500+ sign-ups and counting from one comparison article

The process 

Mobile Text Alerts’ editors provided the target keywords. From there, I researched competing products, planned the article, and wrote a comparison for businesses choosing group texting software.

Understanding what readers wanted

Keywords such as “mass messaging service” and “best group texting apps” suggested readers were evaluating their options. They needed to know what different services offered, how much they cost, and where their limitations could affect a purchase.

So, I built the outline around those questions. A summary table compared all 16 providers, followed by individual reviews with the same structure.

Testing competing products

I signed up for free trials of competing services to compare their functionality with Mobile Text Alerts. I explored account setup, contact imports, group messaging, scheduling, and replies.

Then, I checked what I could test against the features advertised on their websites. I distinguished trial restrictions from paid-plan limitations so the comparison didn’t confuse limited trial access with missing functionality.

Checking pricing and customer feedback

Subscription prices alone don’t tell buyers what they’ll pay. I checked message allowances, billing terms, additional charges, and features restricted to higher-priced plans.

Alongside that research, I reviewed customer feedback for recurring complaints and positive experiences. I used those findings to discuss each service’s benefits and limitations.

Writing for comparison

I organized the product sections around features, pricing, pros, cons, and user reviews. Readers could scan for a specific detail or read a full review before moving to another provider.

Mobile Text Alerts appeared first, with an explanation of its features, pricing tiers, and trial offer. However, I also acknowledged its limited native integrations to give readers a more balanced assessment.

Giving readers a reason to try the product

After the Mobile Text Alerts review, I invited readers to start a free trial. The closing section repeated the offer of 50 free messages, giving potential customers a specific opportunity to test the software.

I also added selection advice and FAQs about message volumes, registration, and unsubscribing. Those sections answered questions readers could have before creating an account.

The results

The article generated 500+ sign-ups and counting, one of the highest for Mobile Text Alerts from a single article. 

Readers arrived looking for group texting software. The comparison gave them the information to evaluate Mobile Text Alerts against 15 alternatives and invited them to test the product with a free trial.

For Mobile Text Alerts, the sign-ups created opportunities to demonstrate the software’s value and convert trial users into paying subscribers.

Honest caveats

• Sam, the content director at MTA, provided the keyword and the brief
• He was also involved in reviewing and editing the article 
• I was not involved in any backlinking to the article 

Want content that attracts qualified leads?

Book a 30-minute call. Bring your product and the search terms you want to rank for. We’ll discuss what buyers need to know before signing up, then identify an article that can move them toward a trial.